A World-Class Team of Professionals

Led by Olympian Brian Walton, our tight-knit team is made up of professional and elite athletes who are also leaders from the military, the bicycle industry, sports science, the media, and more. We share a passion for cycling and an appreciation for all the sport has brought to our lives – from the physical, mental and emotional skills achieved through accomplishment and success to the connection with a community of inspirational individuals. We understand the power and the joy that comes from working as part of a high-functioning team.

Join us. Share your story. We can’t think of a better adventure to take together.

The WE TEAM includes:

Olympians, professional and elite athletes
Military leaders
Bicycle industry executives
Sports media contributers & commentators
Team and event directors
Sports science specialists

Brian Walton

CEO / President

Brian is a Hall of Fame cyclist, Olympic silver medalist, a World Cup Champion, Pan-American Champion, and Canadian National Champion who has raced with and against the biggest names in cycling. As a coach, Brian established a reputation for excellence, being instrumental in the development of numerous elite athletes and a sought-after coach for everyday cyclists who want to improve their performance. He continues to coach some of the best up-and-coming riders in the sport.

Professional Cyclist (1988-2000) – Olympic Silver Medalist, 3-time Olympian, 3-time PanAm Games Champion, Canadian Cycling Hall of Fame Inductee

Professional Cycling and Triathlon Coach (2000-present) – USA Cycling Developmental Coach of the Year, U.S. Marine Corps Triathlon/Running Programs Director, RAAM Crew Chief and Coach of Team BMS/StandUp2Cancer, Hot Tubes Junior Development Cycling Team Head Coach & Sport Director

Martin Hacecky

Operations Lead ‒ Europe, South America and Asia

Martin is a former professional cyclist with international racing experience on 5 continents. Since retiring from the sport, he has become one of Eurosport TV’s leading voices in professional cycling, commentating for such prestigious races as the Tour de France, Giro d’Italia and the Flanders Classic. Martin also coaches young riders.

Professional Cycling Coach (2018-present) – Institute of Sports Medicine/Prague, Czech Republic, Certified
Cycling Media Correspondent/Contributor (2012-present) – Eurosport TV Cycling Commentator, 53×11 Cycling Magazine Contributor

Professional Cyclist (2008-2019) – 11-time Czech Republic National Champion, Junior Peace Race Winner

Stephen Armes

Operations Lead ‒ United States

The Colonel is a retired U.S. Marine Corps Officer and combat veteran who was awarded the Bronze Star for Valor. He is also an elite athlete in the sport of triathlon and was named U.S. Marine Corps Athlete of the Year.

U.S. Marine Corps Infantry Officer (1992-2020), Combat Veteran-Bronze Star for Valor, M.S. in National Security/Strategic Studies from the U.S. Naval War College
Elite Athlete (2005-2018) – U.S. Marine Corps Athlete of the Year, All-Marine Triathlon Team, World Military Games Bronze Medalist, California State Champion – Triathlon, Duathlon
Professional Cycling & Triathlon Coach (2014-present) – USAC and U.S. Track & Field Certified

Karen Bliss

Marketing Communications

Karen is a U.S. Hall of Fame cyclist who was named the “Winningest Cyclist in North America” by Velonews Magazine having won more than 300 races during her professional career. Since retiring from the sport, she moved into the bicycle industry where she worked in media, manufacturing, wholesale and retail sectors.

Professional Cyclist (1985-1998) –U.S. Cycling Hall of Fame & Lehigh Valley Velodrome Hall of Fame inductee, 7-time U.S. National Champion, U.S. Road Cyclist of the Year
Bicycle Industry Professional (2000-2019) – Executive in manufacturing, wholesale and retail sales, named one of top 50 Most Influential Women in Cycling by Bicycle Retailer
Professional Cycling Coach (2020-present) – USAC Certified

Stefan Mastaller

IT, Operations & Logistics

Stefan is a 3-time Austrian National Road and Track Cycling Champion. He is also a coach to numerous cyclists as well as a consultant to the Global Cycling Network, the world’s largest cycling news and information network.

Professional Cyclist (2014-2021) 3-time Austrian National Champion – Road and Track, World and European Championships team member
Information Technology Specialist (2015-present)
Business Owner (2018-present) – Event Management, Cycling Coach, Consultant for Global Cycling Network (GCN)

Gen Kogure

Technical Advisor & Liaison ‒ Japan

Gen is a lifelong cyclist who began racing while attending the University of California, Berkeley. He has competed on the road and track around the globe having had success in Japan, Europe and the United States.

Professional Cyclist (1993-1998) 11th in the All-Japan Championship Road, 8th in the Okinawa Champion Class, 1 win in Switzerland
High School Teacher, Mathematics (1998-2016)
Business Owner (2016-present) B&B Operator, Cycling Coach, Event Technical Advisor